Business Banking : Intelligence
Money is a very, very, very personal thing. It is a measure of a person's worth. So it hurts forever when a bank turns someone down for a loan. Start-up companies, where an owner has a big emotional investment but not always a lot of capital, credit or a proven track record, can face a struggle in finding the right financial partner in those early days.

Bank of Oklahoma, like most banks, is very cautious in its lending practices. At the time we conducted this campaign, BOK was a great solution for the business owner whose company was already pretty well-established and growing. Especially in certain industries.

We needed a way to help those successful business owners self-select. The answer was a set of stories that reflected their own entrepreneurial journeys.

Business Banking : Influence
The Milestones campaign honors the trials, tribulations and successes of entrepreneurs, particularly those in the verticals in which BOK has lending expertise. The campaign lets them know when it's time to call Bank of Oklahoma without demeaning their current banker, to whom they feel tremendous loyalty. Media included print, outdoor and radio.