Intelligence
At the end of the day, the men who own underground construction companies love to run their big, bad machines.

Influence
Ditch Witch trenchers have remained the industry standard since 1949. So much so that the term “Ditch Witch” has become a generic term for trencher. In 2004, we developed a brand look and feel designed to appeal to the macho male and re-establish the value of the brand. It has been carried across all channels, from the brand’s catalogs to product print ads and even to television.

Impact
The branding campaign separated the Ditch Witch brand from the pack and provided a consistent look and feel, resulting in a 50% increase in sales since implementing in 2004.