Intelligence
A group of prominent residential developers came to us for help branding a new area where they were all building new developments. It was an area that sat between the communities of Tulsa, Jenks, Bixby and Glenpool. It had no name. It had little drive-by traffic. It was the suburbs' suburbs. It was plowed ground.

It was, however, at the edge of south Tulsa and some of the region's most affluent developments. And it was all in Tulsa County.

Our job was to brand it with an appeal to those south Tulsans who already had shown a preference for this part of the city. And to attract those suburban pioneers who, in exchange for a prime location, are willing to endure the chaos and dust of a developing neighborhood.

Our promise to them? It's Wide Open.

Influence
A name, a logo, signage, a :30 TV spot that visually references a journey from the center of Tulsa to South County, along with supporting print and web.

Impact
“South County Branding Effort, Sales ‘Phenomenal’”
Despite a softening in the residential real estate market nationwide, the sales of new homes in southern Tulsa County remains strong, according to John Woolman, president of the John Woolman Group and one of five builders attempting to brand the southern part of the county as South County.

“I don’t recall any specific projections we had written down, but we have been very, very pleased with the results,” he said. “Considering the situation across the country, I don’t know if we could have been any more pleased.”

The one-year-old branding effort, the brainchild of Tulsa branding firm Littlefield Inc., 1350 S. Boulder Ave., was an almost instant success, according to Greg Simmons, president of Owasso-based Simmons Homes. “Our sales have been phenomenal, well above expectations,” Simmons said. “People get it. They are starting to remarket their homes by saying they are in South County.”

Tulsa Business Journal March 2008