CUSTOMER INSIGHTS

What does it take to win the public to your point of view?

When it comes to managing issues and public affairs, emotion plays a powerful role. It's a force that clouds judgment and limits rational decision-making. From our experience, we've learned that in order to persuade the public, it's critical to present your point-of-view only after you first address the underlying emotion of the issue. No matter how complex the issue, if you miss this initial step of connecting with your target group's emotion, you risk them turning a deaf ear on anything you have to say.

CASE STUDY - Poultry Community Council

Attorneys for Oklahoma and the Arkansas poultry industry are disputing whether the companies knew for decades that overapplication of chicken waste on farmland was polluting the Illinois River watershed.

Situation
What Oklahoma's Attorney General says: The Illinois River, once a pristine waterway, has become "unsightly" due to runoff containing poultry litter that was applied to fields to grow hay. The companies at the center of the lawsuit have been aware for years of the problems that can occur from the overuse of poultry waste as a fertilizer.
View full case study.

FEATURED CLIENTS

OTHER EXPERIENCE

• Vision2025