LITTLEFIELD BRINGS HOME FIVE TELLY AWARDS FOR CASINO AND HEALTH DEPARTMENT CAMPAIGNS
Tulsa, Oklahoma—June 10, 2011—Littlefield Brand Development was awarded two Silver Telly statuettes and three Bronze for its creative television campaigns for River Spirit Casino, Hard Rock Hotel & Casino Tulsa, and the Tulsa Health Department. A Silver Telly statuette is the highest honor granted at the 32nd Annual Telly Awards.
River Spirit Casino's "Customer Heroes" campaign and two-minute video—both Silver Telly Winners—profile nine player types specific to River Spirit Casino, as identified through intensive brand research conducted by Littlefield. "It was the deep, relevant insight from our account planning process that made this work possible," said Mike Rocco, creative director at Littlefield Brand Development. "Without it, we're just talking at our target audience instead of with them. And while the ultimate approval comes from our target audience, it's also nice to receive recognition from those in our industry. A Telly Award is added confirmation that, as an agency, we're firing on all cylinders."
Tulsa Health Department's "Good To Have Around" campaign and "Cooties spot as well as the "Mojo" campaign for Hard Rock Hotel & Casino Tulsa received Bronze Telly accolades for creative work developed and executed by Littlefield.
The Telly Awards honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film production. This year's Telly Awards received more than 13,000 entries from around the world, with only 7 to 10 percent receiving certificates. Designed by the same firm that makes the Oscar® and Emmy®, the Telly statuette is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
About Littlefield Brand Development
Littlefield Brand Development has been helping brands grow for more than 30 years by creating a differentiated brand position and experience that leads to increased sales. Areas of expertise include Banking, Gaming, Equipment Manufacturing and Issues Management.
River Spirit Casino's "Customer Heroes" campaign and two-minute video—both Silver Telly Winners—profile nine player types specific to River Spirit Casino, as identified through intensive brand research conducted by Littlefield. "It was the deep, relevant insight from our account planning process that made this work possible," said Mike Rocco, creative director at Littlefield Brand Development. "Without it, we're just talking at our target audience instead of with them. And while the ultimate approval comes from our target audience, it's also nice to receive recognition from those in our industry. A Telly Award is added confirmation that, as an agency, we're firing on all cylinders."
Tulsa Health Department's "Good To Have Around" campaign and "Cooties spot as well as the "Mojo" campaign for Hard Rock Hotel & Casino Tulsa received Bronze Telly accolades for creative work developed and executed by Littlefield.
The Telly Awards honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film production. This year's Telly Awards received more than 13,000 entries from around the world, with only 7 to 10 percent receiving certificates. Designed by the same firm that makes the Oscar® and Emmy®, the Telly statuette is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
About Littlefield Brand Development
Littlefield Brand Development has been helping brands grow for more than 30 years by creating a differentiated brand position and experience that leads to increased sales. Areas of expertise include Banking, Gaming, Equipment Manufacturing and Issues Management.