A prime example of how account planning results can turn brand messaging around, ICEdot’s campaign came out of our office targeting an audience far different from the original market the company sought to attract. With a product launch in a new market on their horizon, ICEdot partnered with us with a desire to tell their story both effectively and efficiently. What they received was exactly that—a targeted group of stories meant to pull at the common-sense heartstrings of those we all love the most: our moms.