To understand who we are you must first understand who we were. We used to be Littlefield Marketing and Advertising, a traditional ad agency founded in 1980 by a kid with big plastic-framed glasses named David Littlefield. But like eyewear styles and brands, we've evolved. Now we are Littlefield Brand Development, a name that better represents who we are, what we do, and how we do it.

A big milestone in our development occurred in 1995, when we added an in-depth account planning practice. This established a formal process for gaining valuable insights into the emotional connection between a brand and its best customers, and what motivates them to make buying decisions.

Very, very simply put, we are your partner in the development of your brand. We offer you a three-part brand-development program involving research, strategic planning, and execution of that plan. The first part of the program is determining your brand's most compelling message, its "One Thing." We then work with your team to execute a plan for delivering this message, through integrated connection tactics and the art of persuasion: compelling, engaging storytelling.

This is who we are. Who we are not is a strategic advisor who hands you a brand strategy with an owner's manual and says, "Good luck." In fact, if there's a word that represents the absolute opposite of our brand development philosophy, it's "luck."

What We Do

Many marketing and communication disciplines must come together, working in concert, to engage prospects in a concrete, meaningful way and turn them into lifetime customers. Here is a summary of services we offer for just such an endeavor:

Account Planning

The cornerstone of our firm is account planning, which gives us the power to understand the point-of-view of a brand's best customers. It is difficult for brands to get outside of their own skin and understand how they are perceived—difficult without help, that is. Our outside-in perspective keeps things balanced and honest for the brand that seeks a truly customer-centric approach. The end result of our account planning process is a message strategy that communicates a brand experience different than that of the competition, one that is relevant to customers and consistently deliverable across all brand touch points.

Brand Strategy and Management

Littlefield's brand strategists and managers, all of whom have extensive marketing backgrounds, are trained to help clients move through complex marketing problems and move toward opportunities. Our project managers are charged with making sure everyone involved in your project remains on target, on deadline and on budget.

Media Strategy/Planning/Buying

To stay relevant, an agency must change with the world, not only keeping pace with changing technology but also anticipating where technology is going and being ready for it. This is true of any business, yes, but especially ours. To be open to change, it helps to be media agnostic, a badge we proudly wear. As traditional media becomes more and more fragmented, and as your audiences utilize technology to filter when and how they receive information, we look at every means available to engage your audience on their terms.

We also look for the most effective and powerful ways to service your business. To this end, we've formed a strategic alliance with Southwest Media Group (SMG), one of the most respected media buying agencies in North America. This alliance gives our media strategists access to even more research resources, and allows them to tap into SMG's negotiating and buying clout to better service you.

Technology changes, media change, and we change. Our focus, however, never wavers from creating a presence for your brand that is appropriate to both the audience and the medium.

Public Relations

Digital and social media have blurred the line between "earned" and "paid" media, and shifted the paradigm from one-way communications—talking to consumers, telling them what we want them to know—to a conversation.

While digital and social media have made it more difficult to control what is being said and thought about your brand, you have a choice. You can either be an ostrich and hope it's a fleeting fad (it's not), or you can join the conversation. It is now more critical than ever for a brand to incorporate a balance of public relations and advertising strategies and tactics to engage customers in a dialogue that will build lasting relationships. And that's where we come in.

Creative and Digital

Littlefield's creative department works hand-in-hand with our account planning, brand strategy and media teams to ensure that your brand's "One Thing" resonates no matter where we tell its story. Our writers, designers, programmers and usability experts create experiences and platforms that help your brand foster engagement on a conversational level.

Analytics

Outside of direct response and image-awareness studies, marketers have historically been frustrated with truly understanding what works with their marketing, advertising and sales efforts, and what doesn't. With the technology now available in the digital and social media space, we have many more tools that give us real-time information to analyze, compare, and make adjustments when necessary. By learning more quickly what is most effectively working, we are able to drive more sales inquiries and steer more customers to your door.

At Littlefield, we start with the question: "What does success look like for your brand, and what metrics are we going to use to measure it?" Then, working with your pertinent customer data, we monitor outcomes and report to you through digital dashboards available via our private, web-based interface.