After 30-plus years in the marketing and advertising business, we like to think we've learned a thing or two. Like do what you do well and not try to be all things to all people.

That's why our philosophy has changed from an agency-of-record model to an agency-of-collaboration model. We do what we do best, and for everything else, we find and work with best-in-class partners to further our clients' brands. The key point is, we still manage the brand and the relationship, so our agency-of-collaboration model is both seamless and effortless for our clients.

Account Planning

In the late 1990s, we added Account Planning as a major discipline in our agency. It didn't take long for both employees and clients to see—and believe in—the difference true Account Planning made. Since then, it has driven every brand we've represented, and has made a tremendous difference for clients across all kinds of industries.

To learn more about our in-depth Account Planning process, visit our One Thing section of our website.

Thought-Leadership

Most advertising agencies still work in silos, where each department works independently of the other. We discarded that model years ago in effort to be more of a strategic partner with our clients, and to speed up the process with which we work.

Our new Brand Team approach puts a senior-level person on your brand from four key areas of our business—Account Service, Account Planning, Media, and Creative. That way you get senior-level thinking on a day-to-day basis, not just when they happen to be in a meeting. Just as important, each department knows the ins and outs of your business, so you get a more well-rounded strategic approach for your brand.

Digital and Media Integration

We've integrated these two areas of our business in two very different ways.

Digital
Of course we have Interactive Strategists, Programmers, Multi-Media Designers, and more, but several years ago we integrated our digital department into our creative department. Why? Our entire ad agency—especially our writers, art directors, and designers—needs to live and breathe digital. It's how we think. It's a part of everything we do.

Media
This was our first foray into the Agency-of-Collaboration model, when in 2009 we entered into a formal partnership with Southwest Media Group (SMG) in Dallas, Texas to bring best-in-class media services to our clients. SMG's buying clout and research capabilities makes our media offering superior to every other agency in Oklahoma and the region. Best of all, they're a part of our day-to-day team and play a critical role in driving our clients' business.

Creative Storytellling

Instead of writing a few paragraphs about our creative product, we felt the easiest way to prove our work is the best in Oklahoma and in the region, is to show it. See some of our work here.