AFFILIATIONS
Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The 4A's is not a club. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.
MAGNET is a group of non-competing, independently owned advertising agencies in major markets throughout the world. The network is comprised of leading agencies, with billings ranging from 8 million to 200 million US dollars, sharing a desire to pursue and achieve excellence in this profession we call marketing.MAGNET provides a way for member agencies to share their experience, knowledge and ideas with other agencies in other parts of the world. Working together, MAGNET agencies provide an easily accessible network of information and financial skills used to enhance agency operations and improve the bottom line. One of the keys to MAGNET's success is its personal, hands-on approach to sharing ideas.
Chartered in 1947, the Public Relations Society of America (PRSA) is the world's largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. They also advocate for greater understanding and adoption of public relations services, and act as one of the industry's leading voices on the important business and professional issues of our time.