Who We Are
- Our Core Values
- Our Ideal Clients
- The One Thing
- Leadership Team
- David Littlefield
- Laurie Tilley
- Mike Rocco
- Danica Bruce
- Marellie Littlefield
- Jason Jordan
- Stephanie Godwin
- Leigh Anne Self
- Affiliations
- Industries
LEADERSHIP TEAM
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Danica Bruce // Account Planning DirectorEver notice how human beings are often walking contradictions? Well, Danica has, and is obsessed with trying to figure out why we do what we do. Seven years at Littlefield and armed with a background of education in the disciplines of sociology and psychology, she and her team love studying others through qualitative and quantitative methods. Whatever tool is chosen from the forever morphing arsenal—whether it be an interactive discussion group, ethnographic observation, guerilla interviewing, utilizing secondary research sources or quantitative data collection—the account planning process assesses and identifies emotional drivers, both conscious and sub-conscious, that drive human behavior. Danica has a gift and a passion for helping our clients determine what message needs to be conveyed that will resonate with their key audience(s) and how that message plays out creatively and strategically. No day is the same in the account planning department and there's never a dull moment with her gang. That's how she likes it. |